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In this episode Bill and Nathan discuss Twitter use and specifically five kinds of people you don’t want to be on Twitter. This post is based on a post Bill wrote in April.

Name: Awesomists
Location: You wish you were here.
Bio: My life is awesome.
What are you doing? Sipping a skinny mocha latte and watching whales from my celebrity friend’s yacht.

Name: Unoriginals
Location: Where you were yesterday.
Bio: My tweets are your tweets. I don’t have anything interesting to say myself.
What are you doing? RT the latest thing to come across my feed reader in the last five minutes.

Name: Hypsters
Location: Who cares. You just need to buy what I’m selling.
Bio: Buy my stuff. Hire me. Make six figures in 12 hours. I’m going to make you famous.
What are you doing? The same thing I tweeted an hour ago…links to my blog about my secrets to business success.

Name: Philosophacators
Location: I’m too busy thinking to notice where I am.
Bio: I’m pretty smart…and deep…and sensitive…and don’t forget smart too.
What are you doing? Never milk a cow with only one udder.

Name: Minutiaists
Location: Latitude and longitude of my exact location at this very moment.
Bio: My day, all day, everyday, 140 characters at a time.
What are you doing? Woke up at 6:42. Did number 1. Got a shower. Water took longer to warm up than usual. Shampoo, no conditioner. Same towel as yesterday.

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In this episode, Bill shares about his experience of some malicious code that got on his website which then caused Google to flag the site as an “attack site” to anyone who visited. From there, his Twitter account picked up the Google notice that the site was flagged and promptly suspended his Twitter account because the site was referenced in his Twitter profile. At first he thought it was a password hack on Twitter. Turns out the malicious code that crept into the blog via a WordPress plugin was the issue. In the end the biggest lesson learned is that Google has a whole lot more influence than any of us imagine.

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In this episode Bill and Nathan discuss Twitter’s recent mainstream media push and the Ashton Kutcher verses CNN story. With the recent adoption by people like Ashton Kutcher, Larry King, and Oprah, there’s been a surge of interest in Twitter by mainstream America.

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In this episode, Bill and Nathan talk about one of the most important things in social media: transparency. For all the talk and excitement over new tools and technology, one of the greatest changes brought about by social media is an expectation of transparency. Some companies that have really embraced this are DreamHost and Twitter. Other companies, like Apple, haven’t embraced transparency at all and have had a series of issues where this has hurt them like the recent admission of Steve Jobs’ health problems.

One of the biggest things to remember for implementing social media well is to adopt the right mindset. There is an old mindset and a new mindset. Choose the right one.

At the end of the episode, be sure to check out the information about FastPitch, an opportunity for people to pitch their business ideas and get those ideas funded. The FastPitch events will be held during February and March, 2009.

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In this episode we discuss Twitter and how it can be used for marketing. If there’s one thing we can all agree on we all have a different way of describing Twitter. Nathan says it’s more of social network. Bill says it’s more of a social medium. Either way we both think it’s great for a number of reasons. Whether we like it for how it connects us to people or information, there’s not doubt that Twitter is a new and remarkable communication vehicle.

We also talked about the following…

• Besides answering the question, “What are you doing?” in Twitter you might want to also answer one of these five questions:
  • What did you learn?
  • What made you laugh?
  • What do you need an answer to?
  • What are you thankful for?
  • What ticks you off?
• Monitoring your Twitter following to follower ratio
• Twitter uptime verses downtime
• Nathan kicking the bucket (he didn’t, he’s fine…at least as of the time of this post)
• The Twitter blog
• Are you a Twitter Giver, Taker, Zombie, or Spammer?
• Bill called out former MTV VJ and “Podfather” Adam Curry as being a Twitter Spammer
• Twhirl as a Twitter application for your desktop
• TinyURL for shortening URLs
• Snurl (now called Snip URL) also for shortening URLs
• Twitter for marketers report from Cal Evans
• Follow Bill on Twitter
• Follow Nathan on Twitter