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In this episode Nathan and Bill talked about the different perspectives out there about what social media is really good for. There are two schools of thought about the benefits of social media. On the one hand, there are people who see social media for marketing purposes, and on the other side are people who see social media solely for revenue generation.

Bill and Nathan discuss the pros and cons of these two perspectives.

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In this episode Bill gives an overview of the session he led at Podcamp Nashville recently. His session was called “How to Use A Chainsaw Without Cutting Off Your Leg”.

The gist of this conversation was that it is not enough to understand the new social media tools (the chainsaws) but you must also know the right ways to use them or it won’t work (hence the cutting off of limbs…if only metaphorically speaking).

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In this episode, Bill and Nathan discuss the extended life of Super Bowl commercials thanks to the Internet

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In this episode, Bill and Nathan talk about one of the most important things in social media: transparency. For all the talk and excitement over new tools and technology, one of the greatest changes brought about by social media is an expectation of transparency. Some companies that have really embraced this are DreamHost and Twitter. Other companies, like Apple, haven’t embraced transparency at all and have had a series of issues where this has hurt them like the recent admission of Steve Jobs’ health problems.

One of the biggest things to remember for implementing social media well is to adopt the right mindset. There is an old mindset and a new mindset. Choose the right one.

At the end of the episode, be sure to check out the information about FastPitch, an opportunity for people to pitch their business ideas and get those ideas funded. The FastPitch events will be held during February and March, 2009.

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In this episode Nathan and Bill discuss what RSS is and why it’s important for consumers and marketers alike. RSS is great for marketers because it allows them to distribute their content more broadly than before. It’s no longer necessary to force people to come to your website to stay current with your content. Feed readers like Google Reader allow people to pull more content to themselves while services like FeedBurner allow content creators to provide RSS feeds via email.

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In this episode we talk about the vast and growing world of online video both in the professional world and user generated realm. We also talked about some of our favorite (and least favorite) online videos.

We discussed among other things…

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On the last episode we talked about why we almost never recommend banner ads. If you missed it, be sure to check it out.
In this episode we discussed:

• Google Adwords – a few things to remember
• StubleUpon ads
• Email marketing
• New media marketing – the best strategy for using social media tools

We also have a promotion for the Sixty Second Tech podcast by our friend Cal Evans.

If you would like to leave an audio comment call 1-800-881-6059 and we’ll play it on the next podcast.