In this episode Ray, Alison, Nathan, and Bill discuss their top three most underrated social media tools, ideas, and strategies. The list for each person was as follows and the full discussion is on the podcast:

Nathan:

1. Creating regular media content
2. Google trends
3. Being personal

Alison:

1. Tweetdeck
2. Twitter search
3. Don’t just have one voice for your company

Ray:

1. Hootsuite
2. Foursquare push notifications
3. Use the social media tools that are so readily available

Bill:

1. Blogs
2. Google keyword tool for blogging smarter
3. Google real time search and social search

This episode launches a new chapter in The New Mediology as some new voices are added to the podcast. Along with Nathan Moore and Bill Seaver, Ray Sadler of LifeWay Christian Stores, and Alison Groves of Raven Internet Marketing Tools.

In this episode the discussion was based on a reported case from Knoxville, Tennessee, where the advertising agency Low and Tritt sued former client, The Pizza Kitchen, because of the statements made by the Pizza Kitchen’s owner on Facebook and Twitter. Alison shared some insights from a recent presentation by a lawyer about what constitutes defamation and what doesn’t. The group also discusses the broader issues with branding perceptions that need to be dealt with as well looking at public relations angles with online criticism.