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In this episode, Nathan and Bill discuss the way in which Fox TV tried to integrate Twitter into two shows, Fringe and Glee.

Nathan observes that Fox had a good idea in trying to integrate Twitter with their shows, but it was poorly executed and distracting for those trying to keep up. Bill has seen Twitter and Facebook work well with a few other events and wondered if Facebook would have been a better option for Fox and that they may have chosen the wrong kind of programming. Live events like news or sports may be a better fit.

Bill and Nathan also discuss how Facebook Connect was used well by CNN for the Obama inauguration and the Michael Jackson funeral.