For starters, we had a big announcement about changes coming to the podcast. From now on, there will be a few more voices joining us for the podcast who will bring additional perspective. We’ll introduce them in the next episode.

Now on with the show…in this episode, Nathan and Bill discussed the evolution of iPhone apps and the opportunities for marketers. They referenced a New York Times story about some of the iPhone apps that brands are using to promote their businesses.

In the end, there are two different kinds of apps, those that are primarily for fun and those that are primarily functional. The article shows that the fun apps tend to get downloaded in large numbers and then thrown away after the novelty wears off whereas the useful apps serve an ongoing purpose that people continue to use.