In this episode Nathan and Bill discuss a recent situation where the PR firm, Brody PR, pitched a large list of bloggers, podcasters, and social media/technology media outlets. The pitch itself was bad and missed the mark, but the way it was done and a technical issue that went along with it made it much worse. The whole situation provided an opportunity for numerous bloggers to comment on the poor job of many traditional PR pros do in reaching out to bloggers. Bill and Nathan explain the situation and provide ways Brody PR and other agencies can avoid this kind of problem in the future.