26: Five Kinds Of People to Avoid On Twitter

June 18th, 2009

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In this episode Bill and Nathan discuss Twitter use and specifically five kinds of people you don’t want to be on Twitter. This post is based on a post Bill wrote in April.

Name: Awesomists
Location: You wish you were here.
Bio: My life is awesome.
What are you doing? Sipping a skinny mocha latte and watching whales from my celebrity friend’s yacht.

Name: Unoriginals
Location: Where you were yesterday.
Bio: My tweets are your tweets. I don’t have anything interesting to say myself.
What are you doing? RT the latest thing to come across my feed reader in the last five minutes.

Name: Hypsters
Location: Who cares. You just need to buy what I’m selling.
Bio: Buy my stuff. Hire me. Make six figures in 12 hours. I’m going to make you famous.
What are you doing? The same thing I tweeted an hour ago…links to my blog about my secrets to business success.

Name: Philosophacators
Location: I’m too busy thinking to notice where I am.
Bio: I’m pretty smart…and deep…and sensitive…and don’t forget smart too.
What are you doing? Never milk a cow with only one udder.

Name: Minutiaists
Location: Latitude and longitude of my exact location at this very moment.
Bio: My day, all day, everyday, 140 characters at a time.
What are you doing? Woke up at 6:42. Did number 1. Got a shower. Water took longer to warm up than usual. Shampoo, no conditioner. Same towel as yesterday.

25: Twitter, Security, and the Power of Google

May 21st, 2009

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In this episode, Bill shares about his experience of some malicious code that got on his website which then caused Google to flag the site as an “attack site” to anyone who visited. From there, his Twitter account picked up the Google notice that the site was flagged and promptly suspended his Twitter account because the site was referenced in his Twitter profile. At first he thought it was a password hack on Twitter. Turns out the malicious code that crept into the blog via a WordPress plugin was the issue. In the end the biggest lesson learned is that Google has a whole lot more influence than any of us imagine.

24: Twitter Hits The Mainstream

May 15th, 2009

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In this episode Bill and Nathan discuss Twitter’s recent mainstream media push and the Ashton Kutcher verses CNN story. With the recent adoption by people like Ashton Kutcher, Larry King, and Oprah, there’s been a surge of interest in Twitter by mainstream America.

23: MLB.com Drops the Social Media Ball…Again

April 20th, 2009

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In this episode Nathan and Bill discuss the launch of the new MLB.com website which includes a fee-based online video product. Nathan expresses the concerns and regularly noted feedback about MLB.com’s video platform being a marginal product and then the fact that MLB.com pulled their blog off the website so they wouldn’t have to talk to their customers.

After discussing the problem, Bill and Nathan discuss ways MLB.com can save their reputation and help the future of their video service.

22: Interview with Tom Cheredar on Digg, Reddit, and Social News

April 2nd, 2009

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In this episode, Bill and Nathan interviewed Tom Cheredar about social news sites, specifically Digg and Reddit. Tom has great insight and experience with Digg, Reddit, and other social news sites as both a freelance reporter and active blogger. Tom blogs at at TomCheredar.com.

In the interview Tom gives a little history on social news and some new social news sites that are more specific like Tipd.com. Tom also mentioned the 10 rules of social media post by Brian Wallace.

21: How to Use Social Media Marketing (Without Cutting Off Your Leg)

March 23rd, 2009

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In this episode Bill gives an overview of the session he led at Podcamp Nashville recently. His session was called “How to Use A Chainsaw Without Cutting Off Your Leg”.

The gist of this conversation was that it is not enough to understand the new social media tools (the chainsaws) but you must also know the right ways to use them or it won’t work (hence the cutting off of limbs…if only metaphorically speaking).

20: Hulu Videos No Longer On Boxee

March 10th, 2009

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In this episode, Bill and Nathan discuss the recent decision by Hulu to ban their videos from being used by Boxee. The Boxee team discussed it on their blog. The Hulu team discussed it on their blog. Bill and Nathan had opposing views on this particular topic and in time we’ll see who was right.

19: Why Super Bowl Ads Are More Valuable Now Than Ever

February 17th, 2009

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In this episode, Bill and Nathan discuss the extended life of Super Bowl commercials thanks to the Internet

18: Understanding Social Media Ethics

February 4th, 2009

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In this episode of The New Mediology, we talked about social media ethics. The recent story about Belkin paying people to give them good product reviews on Amazon.com was our basis for this discussion.

The bottom line is that social media requires that you are authentic and genuine. If it feels anything less than that, it probably is…and you’ll probably get called out on it as well.

17: Why Transparency is Key in Social Media

January 21st, 2009

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In this episode, Bill and Nathan talk about one of the most important things in social media: transparency. For all the talk and excitement over new tools and technology, one of the greatest changes brought about by social media is an expectation of transparency. Some companies that have really embraced this are DreamHost and Twitter. Other companies, like Apple, haven’t embraced transparency at all and have had a series of issues where this has hurt them like the recent admission of Steve Jobs’ health problems.

One of the biggest things to remember for implementing social media well is to adopt the right mindset. There is an old mindset and a new mindset. Choose the right one.

At the end of the episode, be sure to check out the information about FastPitch, an opportunity for people to pitch their business ideas and get those ideas funded. The FastPitch events will be held during February and March, 2009.