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29: What Not to Do When Pitching Bloggers (A Real Life Example)

In this episode Nathan and Bill discuss a recent situation where the PR firm, Brody PR, pitched a large list of bloggers, podcasters, and social media/technology media outlets. The pitch itself was bad and missed the mark, but the way it was done and a technical issue that went along with it made it much worse. The whole situation provided an opportunity for numerous bloggers to comment on the poor job of many traditional PR pros do in reaching out to bloggers. Bill and Nathan explain the situation and provide ways Brody PR and other agencies can avoid this kind of problem in the future.

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This entry was posted on Tuesday, September 15th, 2009 at 8:36 am and is filed under Episodes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “29: What Not to Do When Pitching Bloggers (A Real Life Example)”

  1. MicroExplosion Media » Blog Archive » Real Life Example: How Not To Pitch Bloggers Says:
    September 17th, 2009 at 12:41 pm

    […] PR pros, and anyone interested in social media marketing in general. You can listen to the podcast (online or via iTunes) to get the full […]

  2. MicroExplosion Media » Blog Archive » 3 Things To Remember When Pitching Bloggers Today Says:
    October 12th, 2009 at 12:17 pm

    […] want to talk to are getting more attention now than ever. I talked about how to pitch bloggers on a recent episode of The New Mediology, but here are three things to keep in mind when pitching […]

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