In this episode Nathan and Bill discuss what RSS is and why it’s important for consumers and marketers alike. RSS is great for marketers because it allows them to distribute their content more broadly than before. It’s no longer necessary to force people to come to your website to stay current with your content. Feed readers like Google Reader allow people to pull more content to themselves while services like FeedBurner allow content creators to provide RSS feeds via email.

Tags: Anthology Creative, bill seaver, Feedburner, Google Reader, MicroExplosion Media, nathan moore, RSS explanation, RSS help, social media marketing

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