In this episode we talk about when (which is rarely) we recommend using banner ads for your marketing strategy.

We started off sharing some stats on general consumer feelings about all forms of advertising then went through some stats from a few years ago specifically about consumer perceptions about banner ads. The graph below is from this study.

We also talked about a new study by Comscore that says heavy clickers distort reality of banner ads statistics.

Tags: ads, advertising, banner ads, banners, design, marketing, online

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