This is the follow up episode to our previous discussion about the most underrated social media tools and ideas. In this episode Nathan Moore, Alison Groves, and Bill Seaver discuss their top three most overrated social media tools, ideas, and strategies.
- Over-analyzing stats and ROI
- Pushing the same content across social media channels
- Trying to hard with social media (not understanding how social media really works)
- Idea that social media is just about technology
- Search engine optimization (SEO)