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In this episode Ray, Alison, Nathan, and Bill discuss their top three most underrated social media tools, ideas, and strategies. The list for each person was as follows and the full discussion is on the podcast:

Nathan:

1. Creating regular media content
2. Google trends
3. Being personal

Alison:

1. Tweetdeck
2. Twitter search
3. Don’t just have one voice for your company

Ray:

1. Hootsuite
2. Foursquare push notifications
3. Use the social media tools that are so readily available

Bill:

1. Blogs
2. Google keyword tool for blogging smarter
3. Google real time search and social search