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This episode launches a new chapter in The New Mediology as some new voices are added to the podcast. Along with Nathan Moore and Bill Seaver, Ray Sadler of LifeWay Christian Stores, and Alison Groves of Raven Internet Marketing Tools.

In this episode the discussion was based on a reported case from Knoxville, Tennessee, where the advertising agency Low and Tritt sued former client, The Pizza Kitchen, because of the statements made by the Pizza Kitchen’s owner on Facebook and Twitter. Alison shared some insights from a recent presentation by a lawyer about what constitutes defamation and what doesn’t. The group also discusses the broader issues with branding perceptions that need to be dealt with as well looking at public relations angles with online criticism.