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For starters, we had a big announcement about changes coming to the podcast. From now on, there will be a few more voices joining us for the podcast who will bring additional perspective. We’ll introduce them in the next episode.

Now on with the show…in this episode, Nathan and Bill discussed the evolution of iPhone apps and the opportunities for marketers. They referenced a New York Times story about some of the iPhone apps that brands are using to promote their businesses.

In the end, there are two different kinds of apps, those that are primarily for fun and those that are primarily functional. The article shows that the fun apps tend to get downloaded in large numbers and then thrown away after the novelty wears off whereas the useful apps serve an ongoing purpose that people continue to use.

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In this episode, Nathan and Bill discuss the way in which Fox TV tried to integrate Twitter into two shows, Fringe and Glee.

Nathan observes that Fox had a good idea in trying to integrate Twitter with their shows, but it was poorly executed and distracting for those trying to keep up. Bill has seen Twitter and Facebook work well with a few other events and wondered if Facebook would have been a better option for Fox and that they may have chosen the wrong kind of programming. Live events like news or sports may be a better fit.

Bill and Nathan also discuss how Facebook Connect was used well by CNN for the Obama inauguration and the Michael Jackson funeral.