23: MLB.com Drops the Social Media Ball…Again
Monday, April 20th, 2009Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In this episode Nathan and Bill discuss the launch of the new MLB.com website which includes a fee-based online video product. Nathan expresses the concerns and regularly noted feedback about MLB.com’s video platform being a marginal product and then the fact that MLB.com pulled their blog off the website so they wouldn’t have to talk to their customers.
After discussing the problem, Bill and Nathan discuss ways MLB.com can save their reputation and help the future of their video service.
