The New Mediology

36: The Most Overrated Tools And Ideas In Social Media

bill — Wed, 06 Oct 2010 14:01:36 +0000

This is the follow up episode to our previous discussion about the most underrated social media tools and ideas. In this episode Nathan Moore, Alison Groves, and Bill Seaver discuss their top three most overrated social media tools, ideas, and strategies.

Nathan:

Ning
LinkedIn
“Game changing” Google tools

Alison:

Over-analyzing stats and ROI
Pushing the same content across social media channels
Trying to hard with social media (not understanding how social media really works)

Bill:

Idea that social media is just about technology
Search engine optimization (SEO)
Twitter

35: The Most Underrated Tools And Ideas In Social Media

bill — Mon, 26 Apr 2010 18:06:58 +0000

In this episode Ray, Alison, Nathan, and Bill discuss their top three most underrated social media tools, ideas, and strategies. The list for each person was as follows and the full discussion is on the podcast:

Nathan:

Creating regular media content
Google trends
Being personal

Alison:

Tweetdeck
Twitter search
Don’t just have one voice for your company

Ray:

Hootsuite
Foursquare push notifications
Use the social media tools that are so readily available

Bill:

34: 3D TV, Foursquare, and Mobile Giving For Haiti Relief

bill — Mon, 25 Jan 2010 04:12:11 +0000

In this episode of The New Mediology, Nathan, Alison, Ray, and Bill discuss:

the influx of 3D TV announcements that came out at CES recently and whether or not this is where TV is going,
the early results of people giving to the Haiti Relief fund via text messages and what this may mean for giving in the future of giving for non-profits
Foursquare explained and the future of location-aware games.

What The Apple Tablet Might (And Might Not) Be

bill — Fri, 15 Jan 2010 04:19:56 +0000

Back in December, Nathan, Alison, and Bill discussed the possibilities of the widely rumored Apple tablet computer and its ramifications on business. Since this podcast was originally recorded, the rumors seem to be confirmed that Apple is, in fact, planning to launch a computer like this as early as the end of January, 2010. Whatever may be the case, it certainly has a lot of people talking and the ramifications for entertainment and publishing as we’ve known them may be bigger than we even know.

32: Social Media, Libel, Perceptions, and Good PR

bill — Mon, 16 Nov 2009 21:28:47 +0000

This episode launches a new chapter in The New Mediology as some new voices are added to the podcast. Along with Nathan Moore and Bill Seaver, Ray Sadler of LifeWay Christian Stores, and Alison Groves of Raven Internet Marketing Tools.

In this episode the discussion was based on a reported case from Knoxville, Tennessee, where the advertising agency Low and Tritt sued former client, The Pizza Kitchen, because of the statements made by the Pizza Kitchen’s owner on Facebook and Twitter. Alison shared some insights from a recent presentation by a lawyer about what constitutes defamation and what doesn’t. The group also discusses the broader issues with branding perceptions that need to be dealt with as well looking at public relations angles with online criticism.

31: iPhone Apps In Marketing For Fun And Function

bill — Tue, 20 Oct 2009 20:15:28 +0000

For starters, we had a big announcement about changes coming to the podcast. From now on, there will be a few more voices joining us for the podcast who will bring additional perspective. We’ll introduce them in the next episode.

Now on with the show…in this episode, Nathan and Bill discussed the evolution of iPhone apps and the opportunities for marketers. They referenced a New York Times story about some of the iPhone apps that brands are using to promote their businesses.

In the end, there are two different kinds of apps, those that are primarily for fun and those that are primarily functional. The article shows that the fun apps tend to get downloaded in large numbers and then thrown away after the novelty wears off whereas the useful apps serve an ongoing purpose that people continue to use.

30: Fox TV Shows And Twitter: Good Try But Not There Yet

bill — Mon, 12 Oct 2009 15:19:31 +0000

In this episode, Nathan and Bill discuss the way in which Fox TV tried to integrate Twitter into two shows, Fringe and Glee.

Nathan observes that Fox had a good idea in trying to integrate Twitter with their shows, but it was poorly executed and distracting for those trying to keep up. Bill has seen Twitter and Facebook work well with a few other events and wondered if Facebook would have been a better option for Fox and that they may have chosen the wrong kind of programming. Live events like news or sports may be a better fit.

Bill and Nathan also discuss how Facebook Connect was used well by CNN for the Obama inauguration and the Michael Jackson funeral.

29: What Not to Do When Pitching Bloggers (A Real Life Example)

bill — Tue, 15 Sep 2009 14:36:18 +0000

In this episode Nathan and Bill discuss a recent situation where the PR firm, Brody PR, pitched a large list of bloggers, podcasters, and social media/technology media outlets. The pitch itself was bad and missed the mark, but the way it was done and a technical issue that went along with it made it much worse. The whole situation provided an opportunity for numerous bloggers to comment on the poor job of many traditional PR pros do in reaching out to bloggers. Bill and Nathan explain the situation and provide ways Brody PR and other agencies can avoid this kind of problem in the future.

28: Is Lifestreaming Going to Kill Blogs?

bill — Thu, 30 Jul 2009 02:44:24 +0000

This episode addressed a series of recent debates and discussions about whether blogging has been replaced with lifestreaming.

27: The Debate About Social Media for Marketing Verses Revenue Generation

bill — Mon, 20 Jul 2009 17:36:27 +0000

In this episode Nathan and Bill talked about the different perspectives out there about what social media is really good for. There are two schools of thought about the benefits of social media. On the one hand, there are people who see social media for marketing purposes, and on the other side are people who see social media solely for revenue generation.

Bill and Nathan discuss the pros and cons of these two perspectives.