In this episode we interviewed several people from the Nashville technology community at the Digital Nashville event in early July. The interviews in order are…
Alison Groves - SEO Copywriter for Sitening and former long-time employee for Lee Ann Womack.
Jackson Miller -Founder and developer of Statzen and creator of URLzen.com
In this episode we discuss Twitter and how it can be used for marketing. If there’s one thing we can all agree on we all have a different way of describing Twitter. Nathan says it’s more of social network. Bill says it’s more of a social medium. Either way we both think it’s great for a number of reasons. Whether we like it for how it connects us to people or information, there’s not doubt that Twitter is a new and remarkable communication vehicle.
We also talked about the following…
Besides answering the question, “What are you doing?” in Twitter you might want to also answer one of these five questions:
What did you learn?
What made you laugh?
What do you need an answer to?
What are you thankful for?
What ticks you off?
Monitoring your Twitter following to follower ratio
Twitter uptime verses downtime
Nathan kicking the bucket (he didn’t, he’s fine…at least as of the time of this post)
In this episode we talk about the vast and growing world of online video both in the professional world and user generated realm. We also talked about some of our favorite (and least favorite) online videos.
First off, please forgive the crappy quality of Bill’s microphone on this episode. We’re going to reconcile that before the next episode…meaning we’re going to take a sledgehammer to the current mic and buy a better one. Ok, on with the show:
We talked about social networking and how new media marketers can can use them and got into some debate about whether it’s better to jump into Facebook or use a service link Ning to create a close social network all to itself.
We weren’t in total agreement as to how social networking can be used for marketing but where we landed is that perhaps Facebook is better to acquire people in social networking but once a fanbase is developed, creating a focused group in Ning may be the way to go. At the very least, we don’t think you should discount the well known social networks altogether, but it takes intentional commitment on the part of the people setting up the group or network.
We would love to get your thoughts on this…and again…we apologize for some of the bad audio here. We’ll get it fixed. Promise.
In this episode we talked about some things to consider when picking out a URL.
Things to consider with a domain name:
Be clear.
Be concise.
Be easy to remember.
Be easy to spell.
Check out lots of good examples and bad examples at GoodURL Bad URL.
A few other things we talked about were domain name promotional codes to save a few bucks when you want to purchase a domain. We recommend getting your domain through GoDaddy.com and a quick Google search on the topic will find you a bunch that should work. Bill usually uses one from C.C. Chapman’s Accident Hash podcast and Nathan typically uses one from Digg.com.
We talked about when we purchase a .com verses a .org, .net, .tv or anything else.
Also, be sure to capitalize the first letter of every word in your URL. It’s a lot easier to read AlwaysCapitalizeTheFirstLetter.com verses alwayscapitalizethefirstletter.com.
Live from Podcamp Nashville - Bill Seaver and Nathan Moore record an episode live in Nashville recapping the days events and speakers. Bill wrote more about his own reflections on the MicroExplosion Media blog.
In this episode of The New Mediology, Bill and Nathan talk about whether or not newspapers are dying, Hulu.com, and a new feature ready to be used by marketers on iGoogle. Enjoy the show.
0:00 - 12:50 — Nathan and Bill discuss a recent article by an editor from The Tennessean who says newspapers aren’t dying.
12:51 - 24:03 — Hulu.com review and discussion about the possibilities about streaming online video.
24:04 - 30:56 — New iGoogle headers available for developers and the possibilities for using them as a marketer.
30:57 - 34:10 — Listener line announcement (1-800-881-6059), contest, and PodCamp Nashville.
Please give us a call on the new listener line: 1-800-881-6059. Let us know what you think about the show, leave us a comment on a particular topic, or ask a question. You can even complain if you want to…but why would you do that?
There’s also a contest to win a signed copy of Dan Miller’s book, No More Mondays. Just let us know what, if anything, you can spell using the new phone number. The best entry wins….and we’ll say from the outset we realize now that there are no letters assigned to the number one on your phone so just use it as an “L” or maybe an “I” if that helps. It was a contest on the fly…you’ll understand when you listen.
In this episode Bill and Nathan talk about last week’s MacWorld Expo keynote address by Steve Jobs…while watching the MacWorld Expo keynote address by Steve Jobs. If you’re familiar with the show Mystery Science Theater 3000 it’s kind of like that except not as funny. There were four main announcements in the keynote and we’ll get into reactions about all of them. The four announcements were:
