In this episode Ray, Alison, Nathan, and Bill discuss their top three most underrated social media tools, ideas, and strategies. The list for each person was as follows and the full discussion is on the podcast:
the early results of people giving to the Haiti Relief fund via text messages and what this may mean for giving in the future of giving for non-profits
Back in December, Nathan, Alison, and Bill discussed the possibilities of the widely rumored Apple tablet computer and its ramifications on business. Since this podcast was originally recorded, the rumors seem to be confirmed that Apple is, in fact, planning to launch a computer like this as early as the end of January, 2010. Whatever may be the case, it certainly has a lot of people talking and the ramifications for entertainment and publishing as we’ve known them may be bigger than we even know.
In this episode the discussion was based on a reported case from Knoxville, Tennessee, where the advertising agency Low and Tritt sued former client, The Pizza Kitchen, because of the statements made by the Pizza Kitchen’s owner on Facebook and Twitter. Alison shared some insights from a recent presentation by a lawyer about what constitutes defamation and what doesn’t. The group also discusses the broader issues with branding perceptions that need to be dealt with as well looking at public relations angles with online criticism.
For starters, we had a big announcement about changes coming to the podcast. From now on, there will be a few more voices joining us for the podcast who will bring additional perspective. We’ll introduce them in the next episode.
Now on with the show…in this episode, Nathan and Bill discussed the evolution of iPhone apps and the opportunities for marketers. They referenced a New York Times story about some of the iPhone apps that brands are using to promote their businesses.
In the end, there are two different kinds of apps, those that are primarily for fun and those that are primarily functional. The article shows that the fun apps tend to get downloaded in large numbers and then thrown away after the novelty wears off whereas the useful apps serve an ongoing purpose that people continue to use.
In this episode, Nathan and Bill discuss the way in which Fox TV tried to integrate Twitter into two shows, Fringe and Glee.
Nathan observes that Fox had a good idea in trying to integrate Twitter with their shows, but it was poorly executed and distracting for those trying to keep up. Bill has seen Twitter and Facebook work well with a few other events and wondered if Facebook would have been a better option for Fox and that they may have chosen the wrong kind of programming. Live events like news or sports may be a better fit.
Bill and Nathan also discuss how Facebook Connect was used well by CNN for the Obama inauguration and the Michael Jackson funeral.
In this episode Nathan and Bill discuss a recent situation where the PR firm, Brody PR, pitched a large list of bloggers, podcasters, and social media/technology media outlets. The pitch itself was bad and missed the mark, but the way it was done and a technical issue that went along with it made it much worse. The whole situation provided an opportunityfornumerousbloggerstocomment on the poor job of many traditional PR pros do in reaching out to bloggers. Bill and Nathan explain the situation and provide ways Brody PR and other agencies can avoid this kind of problem in the future.
In this episode Nathan and Bill talked about the different perspectives out there about what social media is really good for. There are two schools of thought about the benefits of social media. On the one hand, there are people who see social media for marketing purposes, and on the other side are people who see social media solely for revenue generation.
Bill and Nathan discuss the pros and cons of these two perspectives.
In this episode Bill and Nathan discuss Twitter use and specifically five kinds of people you don’t want to be on Twitter. This post is based on a post Bill wrote in April.
Name: Awesomists Location: You wish you were here. Bio: My life is awesome. What are you doing? Sipping a skinny mocha latte and watching whales from my celebrity friend’s yacht.
Name: Unoriginals Location: Where you were yesterday. Bio: My tweets are your tweets. I don’t have anything interesting to say myself. What are you doing? RT the latest thing to come across my feed reader in the last five minutes.
Name: Hypsters Location: Who cares. You just need to buy what I’m selling. Bio: Buy my stuff. Hire me. Make six figures in 12 hours. I’m going to make you famous. What are you doing? The same thing I tweeted an hour ago…links to my blog about my secrets to business success.
Name: Philosophacators Location: I’m too busy thinking to notice where I am. Bio: I’m pretty smart…and deep…and sensitive…and don’t forget smart too. What are you doing? Never milk a cow with only one udder.
Name: Minutiaists Location: Latitude and longitude of my exact location at this very moment. Bio: My day, all day, everyday, 140 characters at a time. What are you doing? Woke up at 6:42. Did number 1. Got a shower. Water took longer to warm up than usual. Shampoo, no conditioner. Same towel as yesterday.
